To provide blogs, social media content and PR guides as well as ongoing support for Eastside Business Enterprise Centre (EBEC) and the businesses aligned with it.
The non-for-profit EBEC organisation is a different kind of client, because it encapsulates many, many businesses in a major metropolitan region.
The challenge was to find a way to provide content that not only assisted those businesses with their marketing and promotion but to provide tools and support for them to achieve greater outcomes using their own resources.
This begun with a complete rebuild of the EBEC website and social media channels, with a new design and new blog content ghost-written for General Manager Peta Coughlin. Amago also partnered with EBEC to speak at business breakfasts, council functions and networking events to assist SMEs with their digital marketing.
The blog content provided for EBEC was designed to be an aid for all small to medium businesses, no matter the industry. A PDF document was also created as a free download for these businesses, sharing tips and strategies for enhancing their public relations and improving their brand's standing through both traditional and digital media channels.
EBEC General Manager Peta Coughlin provided this testimonial:
"Jodie worked with Eastside BEC to reinvent our brand and create a dynamic website and social media strategy that has seen our online presence grow by 500% in the last 18 months. Amago is a flexible and innovative company that works to understand your business and develop tailored and affordable solutions to achieve your goals. Jodie will deliver a marketing strategy that will achieve measurable results for your business and take you along on the journey with great energy and enthusiasm."