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about Amago

For over seven years we've delivered much needed progressive and contemporary marketing communication solutions that propel outcomes fit for today's noisy world.

 

We value making connections and using a practical common sense approach to working towards a common goal with our clients.

 

Working in partnership with a successful tribe of driven people is what we do best just like the ‘Amago’ clan of Japan’s Sengoku period. 

People are well schooled in ignoring marketing messages and who can blame them?  We are interrupted by almost 3000 marketing messages a day.

 

If you’re going to interrupt someone you better have;

 

  • A solid action plan & be ready to execute 

  • Be able to analyse data & track results

  • Know the shifting sands consumer & tech market

  • Create engaging content that gets attention

  • Have a call to action that actually works

Why us

Our philosophy

Rob Torok - Amago

Rob 

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Founder Rob offers high caliber solutions for the modern business providing vast analytical and technical expertise rarely seen in any Australian marketing communications agency.  Prior to Amago Rob had a 20+ year career as a national team leader and technical engineer at News Corp. This has placed Rob in good stead in developing superior communication solutions for Amago's client base. Rob's ingenuity in project management, attention to detail, breaking down complex concepts, and understanding business requirements to meet objectives is highly advantageous to any thriving business.

Rob is methodical, detail orientated, creative, loves accuracy, and certainty with people and projects.

Rob's not a fan of anything that's ambiguous, a prerequisite is radical transparency and integrity across the board. The gatekeeper of order and clarity for our team and clients. 

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What Rob loves (only 3 are true) - 

- Research, building rapport and consensus

- Following loose online opinion over unequivocal data 

- Stability in business outcomes, being clear and concise 

- Flipping and turning a profit on Facebook Marketplace

- Helping Cliver Palmer spend $60M on political campaigns

Katie

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Designer Katie loves design that works and delivers value to the people we work for. Every project is approached with passion, creativity and insightful thinking to deliver brands that stand out and speak volumes to their audience.

Katie constantly strives to develop great brands through a solid commitment of client collaboration.

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Jodie Gaffney

Jodie

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Founder Jodie's in-depth marketing and communication expertise extend across a diverse mix of clients, from business development for start-ups all the way to larger established national clients including Government contracts. Prior to Amago Jodie worked six years at News Corp and four years as State Manager of a National Media Representation Company. Commonly heard across our client base is that everyone loves Jodie's hands-on approach, ideas, valuable marketplace findings and solutions that leave the competition in the dust.

Jodie has a big-picture vision, innovative and maverick style tied with corporate knowledge and understanding.

Jodie's not a fan of standing still and repeating the same old tired methods that are losing effectiveness. Instead, she's obsessed with personal growth, hacking away at a process to make it more efficient and superior.

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What Jodie loves (only 3 are true) - 

- Using storytelling to connect people in valuable ways

- Creating Fake Russian Facebook Ads

- Coming up with ideas that sell a lot of stuff

- Doing what the competition does but 5 years later

- Making content go viral

 

Lorrene

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Our dedicated content creator and photographer - Lorrene brings a flare and spark of creativity, eye for detail and passion for all things social media. A content guru who thrives on promoting products. Our clients see Lorrene as boots on the ground who is on-site getting the job done.

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Cindy

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We would describe Cindy as the cogs in the machine that keeps our agency turning. A team player keeping track of all the cheques and balances. Cindy is our support and admin master taking care of co-ordinating jobs, organising contractors, dealing with deadlines, preparing internal and external paperwork. Anything that requires picking up the slack Cindy will put her hand up for - A true godsend. 

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Josh

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Everyone needs a hardcore specialist in any thriving organisation and that is exactly who Josh is. From years of corporate experience to working with the little guys Josh delivers tailored content and high calibre journalism that takes our work to the next level. We often hear Jodie say thank you, you legend when it comes to Josh saving the day.

Process and Execution

Wants and Wishes

We find out as much as we can about your needs so we can tailor the best fit solution

 

 

Prob and Prep

Research on market impacts then brainstorm ideas and investigate resources

 

 

Pitch and Polish

Explain and present plans. Demonstrate how we can achieve the best outcome for you

 

 

Activate and Analyse

We communicate, monitor and analyse

market response for feedback

What we love to do

Idea generation and advice throughout our engagement to propel organisational growth

 

Creating internal and external marketing  communications and process audits

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Using different marketing platforms and tools to meet organisational needs

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Developing processes that save internal staff time while creating higher-yielding activity 

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