June 22, 2018

Life is good when the cash registers (literal or figurative) are ringing and business is booming.

What to we do, though, when the peaks give way to the inevitable valleys in business? There are multiple strategies you can take to get those sales back up and firing.


June 14, 2018

A common business theme is when times are good businesses tend to stop their marketing. When business eases off, there is a marketing push to generate more leads, but then stop marketing to service those leads - and around and around we go 🎠

It’s like watching the big...

May 23, 2018

In the modern world, there is a lot of digital noise in social media channels and web search platforms which can be difficult to cut through.
In Australia, the latest in technology gadgets as well as food and fancy restaurants are some of the services regarded as 'sexy...

May 4, 2018

There has been plenty of media attention around the gender pay gap and disparity between men and women in management positions in Australia recently.
But the tides of change are rolling in fast, with more women appointed to Australia's top 200 companies than men in the...

April 7, 2018

To some of us, marketing can appear to be a necessary expense. But there is much more lying under the surface.
Marketing your enterprise can be confusing. There are so many options on the market with wildly varying price points - and deliverables.
This can create heada...

March 23, 2018

Social media can be one of the most powerful marketing tools we have in small business.
So why are we handing the keys to the Ferrari over to the learner driver in reception or finance to steer?
The practice of getting just anyone to handle social media has reached suc...

March 9, 2018

We have all heard the term 'public relations stunt'.
It is a common - and less successful - form of marketing that is employed way too often.
Consumers don't seek gimmicks, they rankle at the thought of being tricked and will react sternly to any form of deception they...

February 23, 2018

We all know someone.
A computer guru, someone who has a niece or nephew that is a gun with computers, a mate who has built 'a website or two'.
And we have all been tempted, it can be so easy to travel down the road that is less expensive.
Unfortunately, the costs you i...

February 8, 2018

The Space Jam movie website exists today in exactly the same format as when it was first published back in 1996.
Sure, it has been redirected to an archive page now, but it is still there with its clipart, star background and stock fonts. And it is beautiful.
But while...

October 31, 2017

Myer is in trouble.

The retail giant survived the advent of the automobile in Australia, which claimed the scalps of many a retailer that located itself around public transport.

It weathered the storm of discount retailers like Kmart which claimed enormous chunks of the...

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