June 22, 2018

Life is good when the cash registers (literal or figurative) are ringing and business is booming.

What to we do, though, when the peaks give way to the inevitable valleys in business? There are multiple strategies you can take to get those sales back up and firing.

Here...

June 14, 2018

A common business theme is when times are good businesses tend to stop their marketing. When business eases off, there is a marketing push to generate more leads, but then stop marketing to service those leads - and around and around we go 🎠


It’s like watching the big...

May 23, 2018

In the modern world, there is a lot of digital noise in social media channels and web search platforms which can be difficult to cut through.
In Australia, the latest in technology gadgets as well as food and fancy restaurants are some of the services regarded as 'sexy...

May 4, 2018

There has been plenty of media attention around the gender pay gap and disparity between men and women in management positions in Australia recently.
But the tides of change are rolling in fast, with more women appointed to Australia's top 200 companies than men in the...

April 7, 2018

To some of us, marketing can appear to be a necessary expense. But there is much more lying under the surface.
Marketing your enterprise can be confusing. There are so many options on the market with wildly varying price points - and deliverables.
This can create heada...

March 23, 2018

Social media can be one of the most powerful marketing tools we have in small business.
So why are we handing the keys to the Ferrari over to the learner driver in reception or finance to steer?
The practice of getting just anyone to handle social media has reached suc...

March 9, 2018

We have all heard the term 'public relations stunt'.
It is a common - and less successful - form of marketing that is employed way too often.
Consumers don't seek gimmicks, they rankle at the thought of being tricked and will react sternly to any form of deception they...