
Fall of retail giant proof the future lies in digital engagement
Myer is in trouble. The retail giant survived the advent of the automobile in Australia, which claimed the scalps of many a retailer that located itself around public transport. It weathered the storm of discount retailers like Kmart which claimed enormous chunks of the market in recent decades. And, for the most part, Myer has managed to combat online retailing through its own digital shopping networks and click and collect option. But now the numbers are down. Two years ago