In the modern world, there is a lot of digital noise in social media channels and web search platforms which can be difficult to cut through.
In Australia, the latest in technology gadgets as well as food and fancy restaurants are some of the services regarded as 'sexy' that are easy to market because people are lining up to buy.
But what about the products that lack the shiny appeal of their sexy cousins? When you are trying to market a product that isn't immediately recog
There has been plenty of media attention around the gender pay gap and disparity between men and women in management positions in Australia recently.
But the tides of change are rolling in fast, with more women appointed to Australia's top 200 companies than men in the first quarter of 2018.
In that time, 56 board appointments were made with 52 per cent filled by women, Australian Institute of Company Directors (AICD) data has shown.
AICD chair Elizabeth Proust was pleased