To some of us, marketing can appear to be a necessary expense. But there is much more lying under the surface. Marketing your enterprise can be confusing. There are so many options on the market with wildly varying price points - and deliverables. This can create headaches as to what your business actually needs. It also dangles a carrot in front of for 'competitive' (read: cheap) alternatives that deliver very little. Your marketing is one of your most critical operations